U.S. Soccer and Nike Inc. have signed a ten-year, $120 million, contract which will make Nike the official sponsor and supplier of products to U.S. Soccer and its national teams through the year 2006. As part of the contract, Nike will become title sponsor of the U.S. Cup and the U.S. Women’s Cup. Nike will also sponsor four women’s team tours in support of the American women’s efforts at the 1999 FIFA Women’s World Cup (hosted by the U.S.) and the Sydney 2000 Olympic Games. Nike also pledged financial support to U.S. Soccer’s Project 40. For more information, details, and analysis of the implications and impact of this announcement, be sure to read Soccer America, America’s number 1 soccer publication, each week.