MLS has turned its team uniforms into advertising real estate. Jack Bell of the New York Times paints a horror scenario: picture the camera fixating on a pair of beautiful women in the stands of the Home Depot Center wearing Chivas USA replica jerseys with the name “Bimbo” emblazoned on the front. Grupo Bimbo, a Mexican company that markets products like Wonder Bread, is one of a few potential sponsors for a club representing L.A.’s large Hispanic community. After all, “bimbo” has no specific meaning in Spanish. That bad scenario notwithstanding, sponsorship on the front of a club’s jersey is a tradition around the soccer world, and it couldn’t be a more welcome addition to a cash-strapped league like MLS. “Chivas is the perfect fit for Bimbo, and honestly, I never really thought of it in that other connotation,” said an executive for Soccer United Marketing, the league’s marketing arm. No, not for $1 million-plus you didn’t. Imagine just how much the L.A. Galaxy could expect to receive if it signed David Beckham? Right now, it’s small steps for MLS. In England, Manchester United just signed a four-year $106 million sponsorship with insurance company American International Group, while Chelsea receives $18 million per season on a five-year deal with electronics giant Samsung.