[REF WATCH/VIDEO] The English FA has released a video as part of its new "Respect" campaign, aimed at reducing dissent toward officials. A number of high profile names appear in the film – including English referee Howard Webb and England national team manager Fabio Capello.
Premier League chief executive Richard Scudamore hopes the increased focus on player behavior will have a positive influence on the game as a whole.
"Football engages, motivates and inspires but we know it can spill over and get ugly," he said. "We all have responsibility to deal with these excesses and I sense now there is a dedication from all quarters – including the media – to do that. Now we want to see this program becoming much more than just a campaign and results in making unacceptable behavior just that – unacceptable."
To view the video, click HERE.