“The average American sports fan may not be traditionally as we have come to know him. He may be more prone to explore niche interests in non-major sports. And franchises in non-major sports that don’t have the insulation — or curse — of billion-dollar television contracts don’t necessarily have to cater to the traditional fan.” Nelson Gayton, executive director of UCLA’s Anderson Entertainment and Media Management Institute, and who teaches a course titled The Changing Sports Entertainment Landscape, ponders the economic outlook for leagues like WPS and MLS in hard economic times.