It will likely become the most famous head-butt in sports history, carried out by one of soccer’s most famous players of all-time. The maneuver sent shockwaves throughout the world’s press corps., leaving millions to wonder what led France’s Zinedine Zidane, one of the sports great ambassadors, to retaliate in such a way. For a sponsor, you would think the incident is nearly as bad as the photos showing supermodel Kate Moss taking cocaine. And yet, not only has German sporting goods maker Adidas rushed to support its man, it’s using his action as a catalyst for wider marketing campaign. The company is actually launching a Web site, www.mercizidane.fr on July 15, so his millions of supporters around the globe can thank him for the service he’s paid to the sport. The site will contain message boards as well as highlights from his illustrious career. “He has been Adidas’s ambassador for 10 years and will stay its ambassador until 2017. In fact Mr. Hainer (the company’s chief executive) said he could stay as long as he wishes,” Adidas marketing head Emmanuelle Gaye told Reuters. Zidane’s sponsors, including Adidas, food group Danone, insurance company Generali France, and France Telecom, are standing by him. According to France Football, Zidane earns an estimated 8.6 million euros ($11 million) per year from advertising contracts, more than his 6.4 million euro salary with Spanish soccer club Real Madrid.