Just one in ten people took advantage of streaming service available online to keep them up to date with the World Cup, says TelecityRedbus, a research firm. Three percent of those surveyed called in sick to watch a game, while 70 percent had to resort to watching at work. While over half of respondents checked regularly for updates either online or via their mobile phone, ten percent used the streaming services available from the ESPN 360. Part of the problem is the limited availability of ESPN’s streaming product, which is only offered with certain Internet service providers. However, high Internet and mobile network usage “suggests that new consumer technologies will be adopted if the content and format is right,” said Mike Tobin, chief executive at TelecityRedbus. “Most consumer technology is introduced as a result of a specific market pull and this research supports the suggestion that consumers are beginning to use a variety of services as quickly as providers are able to develop them.” That said, more people preferred to watch games at work or at the local pub rather than watch them on their computers during work hours.