Juventus is headed for “financial meltdown” unless it receives a huge cash infusion from private investors over the next few years, a football finance expert told ESPN Soccernet. The Turin club last week was stripped of its Scudetto titles for the past two seasons after it was revealed that Juventus played a central role in a widespread match-fixing scandal. As a result, the club has been relegated to Serie B and begins the new season with a 30-point deduction that virtually guarantees it will remain in the second division for two years. Stuart Whitewell, joint managing director of the brand consultancy firm Intangible Business points out that about 80 percent of Juvenuts’ revenue is from sponsorship and television rights deals. The vast majority of that revenue “will disappear” if the ruling is upheld and Juventus is in fact relegated. ‘There is a triple-hit really. Juventus can expect a loss of at least 50% of its income overnight,” Whitehall said. “Under the circumstances sponsors could drop out, and I expect many to do so. There will also be a major loss of players, and thirdly the image of the club is tarnished.” In that case, he said, the Agnelli family (which owns the club) or another private investor would have to step in to help steer the club out of almost certain “financial meltdown.”