Univision has been showing Mexico’s Gold Cup games for a reason. Rather than diverting the Tri’s first four matches to Galavision or TeleFutura, Univision aired them live. In the case of last Thursday’s primetime showing of Mexico-Panama, the game did a 20.1 household rating in the NHTI (Hispanic homes), delivering 2,343,000 Hispanic homes and 4,374,000 Hispanic persons 2+ for each average minute. Most impressive was the Gold Cup group match’s appeal to men 18-49. In that all-important demographic, the game drew 1,959,000 viewers, more than any other television program that evening on any U.S. TV network.