FIFA marketing director Thierry Weil explained, "We currently have two national corporate supporters from South Africa, we are still looking for four more."

Currently First National Bank (FNB) and telecommunications company Telkom serve as FIFA's only two South African sponsors. Weil suggested that having more sponsors on board would increase interest and awareness about the event among South Africans. "We are looking for South African companies. We are not going to take international companies who just have presence here," Weil said.

"There has been good interest among a number of local companies, but some have withdrawn due to financial constraints. FIFA does not want to have companies with services similar to supporters that we already have on board, but we are positive that suitable brands will come up soon," he added.