Peter Charbonneau Gansevoort, N.Y. Where do I find information about soccer demographics? For example: What is the average annual income of a soccer family? What do they drink? Coke or Pepsi. Are there more soccer players in the suburbs or the cities? etc. Mike Woitalla: I don’t know how easy it would be to find out what soccer fans drink, but the Soccer Industry Council of America (SICA) is your best place to start research on soccer demographics. SICA is a committee of the Sporting Goods Manufacturers Association and is a national coalition of soccer apparel, footwear and equipment suppliers and related businesses. SICA is the group that releases the annual soccer participation figures that are frequently cited in the media. You can reach SICA by calling 561-840-1171. Its address is: 200 Castlewood Dr., N.Palm Beach, FL, 33408. You can find soccer participation statistics on its website (www.sportlink.com), which you can also reach through links on this website. (If you have a question for a Soccer America Magazine editor, click “Q&A with SA Editors” in the left column of the home page under “Interactive.”)
