Posted inSoccer America Magazine, Story

Tapping Into a Gold Mine

Major League Soccer is finding ways and means to exploit the rapidly growing Hispanic sports marketplace while it steadily grows and improves its own product.

Two years ago, a pair of international soccer games were played simultaneously in Southern California. Staged less than 30 miles apart they, in effect, took place on different worlds, so vastly different were the cultures they attracted and the atmosphere they generated.

Posted inSoccer America Magazine, Story

The Latino Equation

How far has American soccer come in providing opportunities for young Latino players?

Financially, it’s a struggle,” says Paul Walker, the founder and president of Southern California youth club Barcelona USA. “But I come from the point of view of being the underdog. I don’t know why, it’s just the way I grew up. I took on all challenges.”

Posted inSoccer America Daily, Story

Mexico’s Toluca crushed in Libertadores Cup

Argentine youngster Juan Manuel Martinez scored a hat trick in 13 minutes late in the first half to lead of Colombian champion Cucuta past Mexico’s Toluca, 5-1, in the first leg of their Libertadores Cup second-round series. In the other Thursday matches, Paraguayan champion Libertad came from behind to win at Brazil’s Parana, 2-1, while Nacional of Uruguay beat Mexico’s Necaxa, 3-2, in Montevideo.

Posted inSoccer America Daily, Story

Libertadores Cup Preview

[TV PREVIEW] Four months after quitting as Boca Juniors coach, Ricardo La Volpe returns to La Bombonera Wednesday night as coach of Velez Sarsfield for the first leg of their Libertadores Cup round-of-16 series. Mexican clubs Toluca, Necaxa and Club America have both signed reinforcements for the knockout phase. Brazilian club Santos can break the Libertadores Cup record of eight straight wins it now shares with Vasco da Gama if it beats Caracas FC in Venezuela.

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