A Unibond League club, FC United, has come up with a novel way of ensuring it does not lose fans during the current recession. As part of a campaign called "Your season ticket, your choice," the club will let fans name their own season-ticket price.
Launched in 2005 as a protest at Malcolm Glazer's takeover of Manchester United, FC United missed out on the playoffs to reach Conference North this season, the first time it has not been promoted.
The club remains committed to the principle of a supporters' trust, the basis on which the team was founded. The team hopes the new campaign will cover costs such as its stadium-sharing agreement with Bury. FC United board member Jules Spencer said: "We hope the 'Your season ticket, your choice' campaign will do two things. First, it will offer a lower season-ticket price for those who cannot afford last year's price. Secondly, it means those supporters who can afford a bit more can choose to donate as much as they wish."