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LA’s Tale of Two Coaches

Two faces stared out at the media following MLS matches at The Home Depot Center this weekend, each encompassing the state of his team early in the long 30-game season, but their expressions and words (and fortunes?) were as “different as night and day,” points out LA Times’ Grahame Jones of Bruce Arena‘s troubled scowl […]

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McTavish Fighting Crohn’s Disease

Diagnosed with Crohn’s disease while still in high school, defender Devon McTavish has been living with the illness for eight years, but it “hasn’t stopped him from becoming an established member of both D.C. United and the greater Washington, D.C. community.” Building on a “quiet,” “under the radar” college career at West Virginia to a […]

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Defense Doing It For Seattle

Coming out of Toronto and the fortress that is BMO Field with a 2-0 win and another three points illustrates more than the team’s two previous victories that the Seattle Sounders FC are “for real,” writes Goal.com’s Kyle McCarthy.  Sure, Toronto FC might not have played all that well in its home opener, but Seattle […]

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SUM Solving

Reaching into Hispanic homes hasn’t been easy for MLS, but through marketing arm Soccer United Marketing, that has changed dramatically over the past few years. In order to capture the attention and loyalty of first-generation Latinos living in the U.S., SUM sponsorship guru Kathy Carter focused on traditional things like food, family, religion and music […]

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